Selected Work
A few pieces from the archive. Every project starts with who it's for — the visuals follow.
Thirty years of graphic design, informed by sociology and built for the real world — from brand identity to regulated-shelf packaging.
Start a ProjectDesign isn't decoration. It's applied psychology — understanding how people see, decide, and buy, then building visuals that work with that grain instead of against it.
Logos, visual systems, and brand voices that stick. Built from research, not trends — so they still work five years from now.
Regulated-shelf packaging where design and compliance carry equal weight. I speak both regulator and customer, and the label has to satisfy both.
Websites and digital experiences designed around how your audience actually behaves — informed by sociodemographic segmentation, not guesswork.
A few pieces from the archive. Every project starts with who it's for — the visuals follow.
I'm Brian — designer, sociologist, professional observer of human behavior. I've spent thirty years making things look good and the last decade understanding why they work: a sociology degree, a stint leading a Google Maps team, and a career spent studying what moves people.
My method is simple to say and hard to do: figure out who your customer actually is, understand how they see the world, then design for that person — not for an award jury. It works especially well where the stakes are high and the rules are tight, like regulated cannabis packaging.
Fair warning: working with me has a filter. I make clients work through the hard questions before I'll put my name on their project. The ones who make it through get work that actually performs.
Have a project, a product, or a problem? Tell me about it. I read everything.